Landing pages that convert without looking salesy

Most landings die from clutter: three CTAs, a feature grid, a logo wall, and a blog teaser fighting for attention above the fold.

My rule set is boring on purpose: brand + one headline + one sentence + one CTA group. Then sections with a single job — proof, process, FAQ, contact.

Gesandger and Goal Brownie followed that pattern. Clean hierarchy beats clever layout every time paid traffic hits the page.